PUMP MORE MILK,
HANDS FREE.
PUMP MORE MILK,
HANDS FREE.
The first hands-free pumping bra with automated breast massage.
The Lilu Massage Bra is the first hands-free pumping bra with automated breast massage.
Lilu builds technology to empower new moms.
Lilu builds technology to empower new moms.
We're proud to say the Lilu Massage Bra was 111% funded on Kickstarter and will start shipping this Spring!
We’re looking for amazing journalists (like you) to help us spread the word about our brand and this game-changing product so we can help make life easier for new moms.
Click on a section below to learn more.
If you need anything else, please reach out to our Head of Marketing: eliza@wearlilu.com
THE LILU MASSAGE BRA
The first pumping bra of its kind
Imagine not being able to use your hands for 25% of your workday. Sounds stressful, right? For many moms returning from maternity leave, this is a daily reality.
It’s common for a mom to spend 2 hours of her workday pumping. But breast pumps aren’t as efficient as a nursing baby; so 2/3 of moms need to manually massage their breasts while pumping in order to produce enough milk to feed their babies. This makes breastfeeding even more complicated.
That's why co-founders Adriana & Sujay set out to make this experience easier for moms.
The Lilu Massage Bra is the first hands-free pumping bra with automated breast massage that helps moms pump more milk, in less time.
By mimicking the hand motions recommended by lactation experts, the Lilu Massage Bra gives moms all the benefits of breast massage hands-free. It's comfortable, adjustable, and compatible with most popular breast pumps on the market.
How it works
Custom-engineered massage cushions inside the bra compress your breast to stimulate milk glands and make pumping sessions more productive. Adjust the compression level to your comfort using the wireless, rechargable remote.
Moms wear the Lilu Massage Bra while pumping to:
- Get more milk
- Decrease pumping time
- Multi-task
- Get the proven benefits of breast massage, hands-free.
LILU IN THE NEWS
This Compression Bra Could Make Pumping Easier For Nursing Parents Everywhere
Lilu’s Compression Bra Aims to Help Nursing Mothers Pump More Milk Faster
If You Build a Better Breast Pump
Best of the Breast: Pumping Tech is Better Than Ever.
FOUNDERS' STORY
CEO & Co-founder
Adriana is a MIT alumna where she studied Math & Computer Science. After witnessing multiple coworkers struggle after returning from maternity leave, Adriana knew she wanted to design products to help new moms. She got her Masters in Integrated Product Design from the University of Pennsylvania where she began working on the Lilu Massage Bra.
Adriana is from Mexico City, a devout pescatarian, an avid bicycle commuter & sort-of speaks 4 languages.
CTO & Co-founder
Sujay received his BS in Electrical Engineering from Osmania University in India. After college, Sujay formed Jyothi, a nonprofit organization that provided victims of physical abuse with a platform to voice their complaints anonymously. He then obtained his Masters in Electrical Engineering from University of Pennsylvania where he started prototyping the original Lilu Massage Bra alongside Adriana.
Sujay loves to sketch and enjoys playing with electronics & building new things.
How it all started
Adriana & Sujay met in a soft robotics class at UPenn where they were lab partners. Both having a passion for empowering women & moms, they joined forces to create the Lilu Massage Bra. They've surveyed over 500 moms, conducted countless hours of R&D, and even beta tested the Lilu Massage Bra with over 100 moms.
Almost 3 years later, the bra is in production and will soon be helping moms pump more milk, hands-free!
AWARDS
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2019
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2018
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2017
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2016
1st Place
WeWork Labs Inaugural Competition
$150,000 Investment
Winner
Phillips Health Innovation Award
$5,000 Award
2nd Place Finalist
Alpha Lab Gear International Finals
$5,000 Award
Winner
Wharton Innovation Fund
$10,000 Award
Winner
NSF I-Corps Grant
$50,000 Award
1st Place
Penn iDesign
$50,000 Award
Awarded
Y-Combinator Fellowship
$20,000 Award
WHAT MOMS ARE SAYING
MEDIA KIT
We’re looking for amazing journalists (like you) to help us spread the word about our brand and this game-changing product so we can help make life easier for new moms.
HIGHLIGHTS:
- The Lilu Massage bra helps moms get 30% more milk per pumping session on average
- We designed the bra with the help of lactation consultants and real users
- The Lilu Massage Bra has been tested with over 100 moms
-We're a female-led team hoping to make the world an easier place for new moms
KICKSTARTER OVERVIEW:
- We launched a pre-order campaign on Kickstarter from February 26-April 5, 2019.
- We sold over 130 bras and raised $33,377 in 38 days.
- The Lilu Massage Bra is already in production and will start shipping this Spring
Find us on social media
If you have any questions or need anything else, please contact our Head of Marketing:
Eliza Gerland | eliza@wearlilu.com