wearlilu

PUMP MORE MILK,
HANDS FREE.

PUMP MORE MILK,
HANDS FREE.

The Lilu Massage Bra is the first hands-free pumping bra with automated breast massage.

The first hands-free pumping bra with automated breast massage.

The Lilu Massage Bra is the first hands-free pumping bra with automated breast massage.

Lilu builds technology to empower new moms.

Lilu builds technology to empower new moms

We’re looking for amazing journalists (like you) to help us spread the word about our brand and this game-changing product so we can help make life easier for new moms.

Click on a section below to learn more.

If you need anything else, please reach out to eliza@wearlilu.com

THE LILU MASSAGE BRA

The first pumping bra of its kind

Imagine not being able to use your hands for 25% of your workday. Sounds stressful, right? For many moms returning from maternity leave, this is a daily reality.

It’s common for a mom to spend 2 hours of her workday pumping. But breast pumps aren’t as efficient as a nursing baby; so 2/3 of moms need to manually massage their breasts while pumping in order to produce enough milk to feed their babies. This makes breastfeeding even more complicated.

That's why co-founders Adriana & Sujay set out to make this experience easier for moms.

The Lilu Massage Bra is the first hands-free pumping bra with automated breast massage that helps moms pump more milk, in less time.

By mimicking the hand motions recommended by lactation experts, the Lilu Massage Bra gives moms all the benefits of breast massage hands-free. It's comfortable, adjustable, and compatible with most popular breast pumps on the market.

How it works

Custom-engineered massage cushions inside the bra compress your breast to stimulate milk glands and make pumping sessions more productive. Adjust the compression level to your comfort using the wireless, rechargable remote.

Moms wear the Lilu Massage Bra while pumping to:

  • Get more milk
  • Decrease pumping time
  • Multi-task
  • Get the proven benefits of breast massage, hands-free.

LILU IN THE NEWS

This Compression Bra Could Make Pumping Easier For Nursing Parents Everywhere

Lilu’s Compression Bra Aims to Help Nursing Mothers Pump More Milk Faster

If You Build a Better Breast Pump

Best of the Breast: Pumping Tech is Better Than Ever.

FOUNDERS' STORY

CEO & Co-founder

Adriana is a MIT alumna where she studied Math & Computer Science. After witnessing multiple coworkers struggle after returning from maternity leave, Adriana knew she wanted to design products to help new moms. She got her Masters in Integrated Product Design from the University of Pennsylvania where she began working on the Lilu Massage Bra.

Adriana is from Mexico City, a devout pescatarian, an avid bicycle commuter & sort-of speaks 4 languages.


CTO & Co-founder

Sujay received his BS in Electrical Engineering from Osmania University in India. After college, Sujay formed Jyothi, a nonprofit organization that provided victims of physical abuse with a platform to voice their complaints anonymously. He then obtained his Masters in Electrical Engineering from University of Pennsylvania where he started prototyping the original Lilu Massage Bra alongside Adriana.

Sujay loves to sketch and enjoys playing with electronics & building new things.


How it all started

Adriana & Sujay met in a soft robotics class at UPenn where they were lab partners. Both having a passion for empowering women & moms, they joined forces to create the Lilu Massage Bra. They've surveyed over 500 moms, conducted countless hours of R&D, and even beta tested the Lilu Massage Bra with over 100 moms.

Almost 3 years later, the bra is now available and helping moms pump more milk, hands-free!

AWARDS

  • 2019
  • 2018
  • 2017
  • 2016

1st Place

WeWork Labs Inaugural Competition

$150,000 Investment

Winner

Phillips Health Innovation Award

$5,000 Award

2nd Place Finalist

Alpha Lab Gear International Finals

$5,000 Award

Winner

Wharton Innovation Fund

$10,000 Award

Winner

NSF I-Corps Grant

$50,000 Award

1st Place

Penn iDesign

$50,000 Award

Awarded

Y-Combinator Fellowship

$20,000 Award

WHAT MOMS ARE SAYING

“The Lilu bra was amazing... It definitely changed how I was able to pump when I went back to work.”

Lourdes - Loma Linda, CA

“Getting the Lilu Massage Bra really made my experience hands-free. The massage was gentle, AND still helped to maximize my production.”

Jennie - New York, NY

“With the Lilu Massage Bra, now I can be pumping & either working or playing with my son. And it makes the time pass so much faster.”

Rosy - Brooklyn, NY

"I am obsessed with this bra."

Lauren - Los Angeles, CA

MEDIA KIT

We’re looking for amazing journalists (like you) to help us spread the word about our brand and this game-changing product so we can help make life easier for new moms.

HIGHLIGHTS:

- The Lilu Massage bra helps moms get 30% more milk per pumping session on average

- We designed the bra with the help of lactation consultants and real users

- The Lilu Massage Bra has been tested with over 100 moms

-We're a female-led team hoping to make the world an easier place for new moms


Find us on social media

If you have any questions or need anything else, please contact our CMO:

Eliza Gerland | eliza@wearlilu.com