Our Story

Lilu builds technology to empower new moms

Being a modern mom is about more than achieving work-life balance. It’s about thriving.

That’s why Lilu creates products that empower moms during their transition to new parenthood. Our technology is designed for real users and backed by science, so that postnatal care is comfortable and compatible with all of life’s successes.

Because moms deserve more.

Why the Lilu Massage Bra?

Over 64% of moms struggle with their milk supply.

Research from Stanford shows that performing massage while breastfeeding can result in 50% more milk per session. So while there are a lot of hands-free bras out there, many moms are still using their hands to do breast massage (a.k.a. "hands-on pumping").

It's tiring, time consuming, and incompatible with the lifestyle of the modern mom.

The Lilu Massage Bra, was conceived after hundreds of hours of research and interviews with real moms and lactation experts. We combined soft robotics with a bra to give moms all the proven benefits of breast massage, hands-free and hassle free.

As fast as technology moves, advancement in postnatal tech has been lacking. We want to change that because we believe moms deserve more. The Lilu Massage Bra is just the beginning...

Who We Are

We're a team of highly driven hustlers and engineers, passionate about making making breastfeeding more compatible with the lifestyle of the modern mom.

We know there's a lot of misinformation out there, that's why everything we do is backed by science, and designed with the input of real moms.


Team Lilu: Sujay, Adriana, & Eliza

We're so pumped to meet you!

Click here to learn more about our team.